Affiliate Disclosure

7Lions.co.uk is a participant in affiliate marketing programmes with various online casino operators. When you click on certain links on our website and subsequently open an account or make a deposit at a casino partner, we may earn a commission at no additional cost to you.

How We Make Money

Our revenue is generated through affiliate commissions paid by the casinos we review and recommend. This means:

Editorial Independence

Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We maintain complete editorial independence and rank casinos based on factors including:

We may recommend casinos we do not have affiliate agreements with, and we may decline to recommend casinos offering affiliate commissions if they do not meet our standards.

Identifying Affiliate Links

Affiliate and sponsored links on 7Lions.co.uk may be identified by:

All outbound casino links should be considered affiliate links unless explicitly stated otherwise.

Legal Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices in accordance with UK advertising standards.

Your Responsibility

We encourage you to:

Last updated: January 2026

If you have questions about this disclosure, please contact us at disclosure@7lions.co.uk.